AI-generated fashion models and virtual influencers have started a revolution! You may not know it yet, but the new ‘human’ breed is transforming a lot more than social media and digital advertising. They are changing the whole world of reality…
Are AI models and influencers real?
In 2024, you can definitely make them look like real human beings in both images and videos. However, these are entirely AI-powered personas! Their looks are 100% computer-generated and so are their personalities. This, of course, is raising some ethical questions. And companies have the moral obligation to aim for transparency more than ever before.
AI-generated models VS human models
Big brands like TOMMY HILFIGER, NIKE and LEVI’s are now actively ‘recruiting’ AI fashion models! At this stage, though, they are using them mainly for supplementary product photos. Or at least that’s what they claim! Can we tell the difference?
The facts are, they are saving companies both time and money, big time. This is more than enough for AI-generated models and influencers to spread everywhere!
Furthermore, they allow for full customization and control over the creative process – a dream come true for marketers. You can configure their age, ethnicity, body shape, attitude, what they say and do – EVERYTHING.
How to create an AI model
Anyone can effortlessly craft a made-up individual through Artificial Intelligence that looks just like a real human. It takes seconds and it can be absolutely free. If you want to ‘own’ a unique digital person, that no one else can use, then you‘d have to pay for it.
Your AI model can be as generic or as eccentric as you wish, it‘s up to you and the keywords you use.
For instance, if you want to start a travel blog, but would prefer to keep your privacy, it‘s enough to type in “travel blogger“ on a site like userpersona.dev. And voilà – your AI-generated person is ready in an instant!
You can also create a free short video with an AI-powered model just as easily on platforms like synthesia.io. You can pick a pre-defined avatar and script or add your own copy, as long it’s not offensive or inappropriate. Here’s an example:
Best AI models and influencers
The most popular AI-generated fashion models and influencers currently have hundreds of thousands of followers. Furthermore, they can ‘charge’ up to 5 figures for a single product promotion!
Aitana Lopez – the virtual soul and fitness model with pink hair is one of the most successful AI influencers. Her casual but seductive appearance, combined with an intriguing, strong, free-spirited personality, is designed to appeal to a wide audience of male and female admirers. And the broader the audience – the larger the range of products she sells.
Shudu Gram – an iconic black female avatar, known as the very first digital supermodel. Originally designed by a fashion photographer in 2017, she now ‘works’ with ELLE and Louis Vuitton.
Imma – artificial intelligence model and influencer, representing Japanese culture and lifestyle. She has fans all over the world and partners not only with leading fashion brands but also with global giants like IKEA and KFC.
When the curtain falls,
don’t forget that these models and influencers are NOT REAL humans – they ARE REAL marketing power tools! And you too can benefit from AI-generated avatars to sell products, promote a cause or draw attention to your own blog. Keep it real 😊
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